The best of businesses are those that can mesh
the old with the new seamlessly, tying in the traditional with the more
avant-garde such that its appeal cuts across borders, across generations,
across all pre-conceived notions. Such business end up occupying a special
place in the hearts of customers by doing something the French call ‘cherchez
le creneau’. Such businesses have also embraced the idea of social media quite
rapidly, pulling on the strings as if they were some artful puppet masters
looking to manipulate the masses, but what they really do is manipulate the
flow of information more than anything else.
British Petroleum, in the wake of the Deepwater
Horizon oil spill, monitored social media networks fanatically and controlled
the flow of information as best as they could but then their reasons for using
social media were far less altruistic and more in the vein of
self-preservation.
Let’s talk a bit more about that British
Petroleum example, just for now. BP’s was a crisis situation, make no mistake
about that, but the long-standing petroleum giant realized the power of social
media (forget the cost effectiveness for a minute) and almost bypassed the use
of mainstream media such as the radio, television and the newspaper to get the
word out. Social media is direct and incredibly cost-effective, and if it can
help you in a crisis, imagine what it can do for you when the sun is shining
and you decide you want to make that hay after all.
We are Rikhav Infotech and we help you handle your social media interactions in a manner that gives you maximum bang for minimum bucks. Keep your audiences engaged and in the loop and your business will stand to benefit from it. Our services include:
- Corporate Blog Management
- Micro-blogging
- Social networking
- Social bookmarking
- Social news
- Video-sharing
- Photo-sharing
- Wikis
- Document sharing
- Chronicling events
That just brushes the tip of the iceberg. If you have a conceivable use for social media, odds are we can do it. Don’t believe us? Give us a call today and we’ll be happy to prove you wrong.
Recent Comments