Facebook Questions is the new product to hit the social media. It is already available in many parts of the US. It might be some time before the product hits other countries. It can be transformed into a perfect tool which can be used by marketers and brands for their advantage.
Asking Questions and answering them is what conversations are all about. And the social media is fast learning this secret to its user’s curiosity. Yahoo Answers has been around for some years now. And there are many such Q & A platforms which are spinning their tale of success in the webosphere. Formspring a similar platform with the integration of the social media reached the milestone of a billion questions answered recently.
The Facebook Questions can be used by the Facebook Page of the brand to reply to questions posed by the customers. The brands can also directly post the questions to their pages. The questions will also appear in the updates stream of the Brand page’s fans. A ‘soft sell’ approach should be followed by brands. Explicitly selling the brand’s products through Questions can tend to garner no replies.
By the means of Facebook Questions a brand can demonstrate expertise, post questions which strike a chord with the audience and develop connections with the fans.
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