Employees through the social network and medium can help enhance and build audience for the company’s brand. This has been a definitive trend which has been observed in the past couple of years. There has been a shift from the prohibitive stance of the internal conduct code to include educational and encouraging practices.
The businesses are telling their staff to be more communicative and open about their brand while using the social medium. Employees do not like to be told to tweet or post about their company more than being told what they shouldn’t do when online. According to many it would be awkward, strange and not very nice.
The employees of today do have a good idea of how to and how not to behave online. Whatever you do online is your digital foot print in cyber space. It can be easily traced back to you. And in the work environment some sort of web monitoring software is always omnipresent. Employees nowadays have the understanding of the boundary between the allowed and the unacceptable.
The best policy however is letting the employees know that tweeting and posting about the company in a positive light is encouraged while allowing them to make their own choices and decisions. That is unless it is part of their job to write, tweet and blog about the company!
Most companies now requires their new employees a knowledge on how to use the social media in promoting their brands.
Posted by: Roshan Jadhav | 11/10/2010 at 10:44 AM