A picture is worth a thousand words; and a video is worth a thousand pictures. Social video sites, like YouTube, Metacafe, etc. provide broadcasting of videos. Video optimization, also called video SEO, is a strategy to increase the search engine ranks of one’s video. This is becoming an essential modernized technique compared to the conventional web SEO. An individual or an organization can influence their niche in the web. There are 5 basic rules that can be followed for performing video optimization for business and individuals.
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Optimizing the videos with keywords, just like text SEO, is a good optimization technique. The places for video SEO of keywords are the file name of the video, the title, tags, URLs, link text and caption.
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Distributing the videos on video- sharing websites is another way of optimizing the search of your videos. Along with from posting the videos on one’s own site, the effectiveness of sharing them on other video- sharing sites like YouTube, Metacafe and so on is immeasurable.
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The strategy to link the video in a way that it is searched and found in an easy manner is one important step for Video Optimization for business and individuals. Link your videos to social sites, blog posts, cross- link them, tweet them, share them on sites like Facebook, book-marking them etc. are good methods to perform the same.
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Not only the creators and the marketing people of the organization, but the viewers must also share the videos in order to increase the visibility of a video link. The most important factor for this is that the content of the video must be worth sharing. You might have experienced what kind of videos yourself share on Facebook with your friends and what you regret to even click on.
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Re- purposing the videos is a new concept. Embed the videos in the blog posts, longer videos must be broken down and reposted as videos of shorter length, sharing interesting screenshots from videos on photo sites like flickr, photobucket, imageshack, etc. and providing a redirecting link to that image such that as one clicks on the image, he is taken to the site where the video is located.
These are some of the basic and advanced tips and techniques for Video Optimization for business and individuals to increase the viability of your videos in the ocean of the web.
A picture is worth a thousand words; and a video is worth a thousand pictures. Social video sites, like YouTube, Metacafe, etc. provide broadcasting of videos. Video optimization, also called video SEO, is a strategy to increase the search engine ranks of one’s video. This is becoming an essential modernized technique compared to the conventional web SEO. An individual or an organization can influence their niche in the web. There are 5 basic rules that can be followed for performing video optimization for business and individuals.
- Optimizing the videos with keywords, just like text SEO, is a good optimization technique. The places for video SEO of keywords are the file name of the video, the title, tags, URLs, link text and caption.
- Distributing the videos on video- sharing websites is another way of optimizing the search of your videos. Along with from posting the videos on one’s own site, the effectiveness of sharing them on other video- sharing sites like YouTube, Metacafe and so on is immeasurable.
- The strategy to link the video in a way that it is searched and found in an easy manner is one important step for Video Optimization for business and individuals. Link your videos to social sites, blog posts, cross- link them, tweet them, share them on sites like Facebook, book-marking them etc. are good methods to perform the same.
- Not only the creators and the marketing people of the organization, but the viewers must also share the videos in order to increase the visibility of a video link. The most important factor for this is that the content of the video must be worth sharing. You might have experienced what kind of videos yourself share on Facebook with your friends and what you regret to even click on.
- Re- purposing the videos is a new concept. Embed the videos in the blog posts, longer videos must be broken down and reposted as videos of shorter length, sharing interesting screenshots from videos on photo sites like flickr, photobucket, imageshack, etc. and providing a redirecting link to that image such that as one clicks on the image, he is taken to the site where the video is located.
These are some of the basic and advanced tips and techniques for Video Optimization for business and individuals to increase the viability of your videos in the ocean of the web.
I completely agree with you, a picture is worth a thousand words, and a video is worth a thousand pictures. Web video is the best way to reach every single person. Nice article, thanks for sharing.
Posted by: Stewart - Web Video | 02/01/2011 at 02:47 PM