One of the best ways to go about handling communicating either with clients or with employees is to use employee blogging. Of course, as with all things it be prudent to have a policy in place that properly controls your employees and what they can blog about. And that holds as true for employees using the company blog as it does for employees using their personal blogs. This is important since the blogosphere is growing at the rate of knots and crosses and any issues to do with employee blogging should be nipped in the bud before it grows out of control.
The biggest problem is that of confidentiality, since there is always the worry that an employee could reveal critical business information to competitors. There are also other downsides such as talking poorly of other employees or even bosses or the company itself. All of this will obviously be directly in contrast with business policies, and while your employee has the right to free speech, using it to slander or say something damaging or libelous is just plain wrong if it hurts your business interests. This is why there is the need to put an employee blogging policy in place.
Monitoring blogs that are put up on the company’s intranet or on the company blog is easier than most other types of “patrolling”, but things can get particularly tricky when it comes to personal blogs. Just how do you control something meant for an external audience? While your employees have the right to say whatever they want, you should put a policy in place that shuts down the spread of any information that is confidential. There’s no reason that an employees attempt at blogging should damage the bottom line of the company. Both business and blogging can co-exist at the same time, and it is up to the employer and the employee to make sure that this is exactly what happens.
Employee blogging is hard to control, especially when it is personal blogging, but it should be controlled before it damages the business’ interests.
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